Privacy policy

Privacy Policy

Last updated: 6 August 2026

This Privacy Policy explains how Kungberg (“Kungberg”, “we”, “us” or “our”) collects, uses, stores and discloses your personal data when you visit our website, use our online store, place an order, make another transaction or otherwise communicate with us.

Our website, online store and related services, content, features, tools and products are collectively referred to as the “Services”.

Our store is hosted by Shopify, which provides the e-commerce platform that enables us to offer the Services to you.

If there is any conflict between this Privacy Policy and our Terms of Service regarding the collection, use, processing or disclosure of personal data, this Privacy Policy will apply.

Please read this Privacy Policy carefully so that you understand how we process your personal data and the rights available to you.

Personal Data We Collect

“Personal data” means any information that identifies you or can reasonably be linked to you, directly or indirectly.

It does not include information that has been anonymised or otherwise processed so that it can no longer reasonably be associated with an identifiable individual.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal data:

Contact Details

This may include your:

• Name

• Billing address

• Delivery address

• Email address

• Telephone number

Account Information

If you create a customer account, we may process information such as:

• Your account details

• Login credentials

• Account preferences

• Saved settings

• Security information

You are responsible for keeping your login details secure. You should not share your password or other account access information with another person.

Order and Transaction Information

This may include information about:

• Products you view

• Products you add to your shopping bag or wishlist

• Purchases you make

• Returns, cancellations or exchanges

• Previous orders and transactions

• Delivery and fulfilment information

Payment Information

Payment information may include:

• Payment method

• Payment status

• Transaction details

• Billing information

• Payment confirmations

Full payment card details are generally collected and processed directly by Shopify or the relevant payment service provider rather than by Kungberg.

Payment providers process your information in accordance with their own privacy policies and security requirements.

Communications with Us

We process information you provide when you communicate with us, including when you:

• Contact customer service

• Ask a question

• Submit a complaint or return request

• Send us an email

• Communicate with us through social media or another channel

Device and Technical Information

This may include information about:

• Your device

• Browser

• Operating system

• Network connection

• IP address

• Cookie identifiers

• Other unique device or online identifiers

Usage Information

We may collect information about how you interact with the Services, including:

• The pages and products you view

• How you navigate the website

• The date and time of your visits

• The links you select

• Shopping bag activity

• Referring websites or advertising sources

Marketing Information

This may include:

• Your marketing preferences

• Newsletter subscriptions

• Your interactions with marketing communications

• Advertising identifiers

• Information used to understand which products may interest you

We may also create limited inferences based on your interactions with our store, such as products or collections that may be relevant to you.

Sources of Personal Data

We may collect personal data from the following sources:

Directly from You

We collect information directly from you when you:

• Create an account

• Browse or use the Services

• Place an order

• Subscribe to marketing communications

• Contact us

• Submit a review

• Request a return or refund

• Otherwise provide information to us

Automatically Through the Services

We may automatically collect information from your device when you visit or use the Services, including through cookies, pixels and similar technologies.

From Service Providers and Business Partners

We may receive information from companies that provide services to us, including:

• Shopify

• Payment providers

• Delivery and logistics providers

• Website and technical service providers

• Analytics providers

• Marketing and advertising partners

• Fraud prevention and security providers

These providers may collect or process personal data on our behalf or for their own stated purposes.

How We Use Your Personal Data

We process your personal data only when we have a valid legal basis for doing so.

Depending on the circumstances, we may rely on the performance of a contract, compliance with a legal obligation, our legitimate interests or your consent.

Providing and Managing the Services

We use personal data to:

• Process and fulfil your orders

• Process payments

• Arrange delivery

• Send order and delivery information

• Manage customer accounts

• Process returns, refunds, cancellations and exchanges

• Remember your preferences

• Provide customer service

• Enable you to submit reviews

• Recommend products that may be relevant to you

• Maintain and improve the Services

Where this processing is necessary to fulfil an order or provide a service you have requested, our legal basis is the performance of our contract with you or taking steps at your request before entering into a contract.

Compliance with Legal Obligations

We may process and retain personal data to comply with legal requirements relating to matters such as:

• Accounting

• Taxation

• Consumer rights

• Product claims

• Fraud prevention

• Regulatory obligations

• Responses to lawful requests from authorities

The legal basis for this processing is compliance with our legal obligations.

Marketing and Advertising

Where permitted by law, we may use your personal data to:

• Send marketing and promotional emails

• Send information about products, collections or events

• Measure the effectiveness of advertising

• Display relevant advertisements

• Understand which products may be of interest to customers

• Create or use customer audiences for advertising purposes

Depending on the circumstances and applicable law, we process personal data for these purposes based on your consent or our legitimate interest in marketing and developing our business.

Where consent is required, you can withdraw it at any time.

You can unsubscribe from marketing emails by selecting the unsubscribe link included in each marketing message. Even after unsubscribing, you may continue to receive non-promotional communications concerning your account, orders, deliveries, returns or other transactions.

Security and Fraud Prevention

We use personal data to:

• Protect customer accounts

• Provide a secure shopping and payment experience

• Detect, investigate and prevent fraud

• Identify unlawful, unsafe or harmful activity

• Protect our website, customers, business and legal rights

• Enforce our Terms of Service and other policies

We process this information based on our legitimate interest in protecting our business, our customers and the integrity of the Services, and where necessary to comply with legal obligations.

Communicating with You

We use personal data to:

• Respond to enquiries

• Provide customer support

• Resolve complaints

• Handle returns and claims

• Maintain our customer relationship

• Send important information concerning the Services

Depending on the circumstances, this processing is based on the performance of our contract with you or our legitimate interest in providing effective customer service.

Legal Claims and Regulatory Matters

We may process personal data when necessary to:

• Establish, exercise or defend legal claims

• Respond to valid legal requests

• Cooperate with courts, regulators or law enforcement authorities

• Investigate suspected violations of our terms or policies

• Protect our rights or the rights of others

The legal basis may be compliance with a legal obligation or our legitimate interest in protecting and enforcing our legal rights.

Information You Are Required to Provide

Certain personal data is necessary for us to process your order, accept payment, arrange delivery, provide customer service or comply with legal obligations.

If you do not provide the required information, we may be unable to complete your purchase, deliver your order or provide the requested Services.

Cookies and Similar Technologies

We use cookies and similar technologies to operate and protect our website, remember your preferences, understand how visitors use the Services and, where permitted, support analytics, marketing and personalised advertising.

Some cookies are necessary for the website and online store to function. Other cookies, such as analytics or advertising cookies, will be used only where permitted by applicable law and, where required, after you have provided consent.

You can manage your choices through the cookie banner or privacy settings available on our website. You may also be able to control cookies through your browser settings.

Withdrawing consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

Blocking certain cookies may affect the operation or availability of some website features.

How We Disclose Personal Data

We may disclose personal data to third parties where necessary for legitimate business purposes and in accordance with this Privacy Policy.

Shopify and Service Providers

We may disclose personal data to Shopify and companies that provide services on our behalf, including providers of:

• Website hosting

• E-commerce services

• Payment processing

• Order fulfilment

• Delivery and logistics

• Customer service

• Cloud storage

• Analytics

• Cybersecurity

• Fraud prevention

• Marketing and advertising services

These providers may process personal data only as permitted by their agreements with us, their own privacy notices and applicable law.

Delivery and Payment Partners

We disclose the information necessary to process payments, fulfil orders and deliver products to you.

For example, delivery providers may receive your name, delivery address, email address, telephone number and relevant order information.

Marketing and Advertising Partners

Where permitted by law, we may disclose certain information to marketing and advertising partners to measure campaigns, provide advertising services or display advertisements that may be relevant to you.

Where required, this processing and disclosure will take place only after you have provided consent.

Our marketing and advertising partners may process your information in accordance with their own privacy notices.

Depending on where you live, you may have the right to object to or opt out of certain forms of targeted or personalised advertising.

At Your Direction or With Your Consent

We may disclose information when you ask us to do so or otherwise consent to the disclosure, including where necessary to:

• Deliver an order to you

• Connect with a third-party service

• Use a social media feature

• Use a third-party login integration

Corporate and Legal Matters

We may disclose personal data:

• In connection with a merger, restructuring, financing, sale or transfer of all or part of our business

• During insolvency or bankruptcy proceedings

• To comply with applicable law

• In response to a valid court order, warrant, subpoena or government request

• To enforce our terms and policies

• To protect our rights, customers, users or other individuals

• To prevent fraud, security incidents or unlawful activity

Our Relationship with Shopify

The Services are hosted and supported by Shopify.

Shopify collects and processes personal data relating to your access to and use of the Services in order to provide, operate, protect and improve its platform and related services.

Information submitted through the Services may be transferred to and shared with Shopify and other service providers located outside the country in which you live.

For certain enhanced Shopify features, Shopify may use information obtained from your interactions with our store, Shopify and other Shopify merchants to protect, develop and improve its services.

Where these features are enabled, Shopify may be independently responsible for certain processing activities, including responding to requests relating to its use of personal data for those purposes.

For more information about Shopify’s processing of personal data and the rights available to you, please review the Shopify Privacy for Consumers notice.

Depending on where you live, you may also be able to exercise certain rights through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites, applications or online platforms operated by third parties.

We do not control these third-party services and are not responsible for their privacy, security, content, accuracy or practices.

Before providing personal data through a third-party website or platform, you should review its privacy policy, terms and security information.

Information you publish in public or semi-public areas, including on third-party social media platforms, may be visible to other people and may be used by those platforms or their users.

The inclusion of a third-party link does not necessarily mean that we endorse the third party, its services or its content.

Children’s Personal Data

The Services are not intended specifically for children, and we do not knowingly collect personal data from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal data to us, please contact us so that we can review the matter and, where appropriate, delete the information.

As of the date of this Privacy Policy, we are not aware that we sell or share, as those terms may be defined under applicable privacy laws, the personal data of individuals under the age of 16.

Security of Your Personal Data

We use reasonable administrative, technical and organisational measures designed to protect personal data against accidental or unlawful loss, misuse, alteration, unauthorised access or disclosure.

However, no security system or transmission method is completely secure. We therefore cannot guarantee absolute security.

Information transmitted over the internet or by email may be exposed to security risks during transmission. Please do not send sensitive or confidential information to us through an insecure communication channel.

How Long We Retain Personal Data

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period depends on factors including:

• Whether the information is needed to provide the Services

• Whether you maintain a customer account

• Whether the information is required for accounting or tax purposes

• Whether the information is needed to comply with consumer protection or other legal obligations

• Whether it is required to resolve a dispute

• Whether it is necessary to establish, exercise or defend legal claims

• Whether retention is necessary to prevent fraud or protect the Services

When personal data is no longer required, we will delete or anonymise it unless continued retention is required or permitted by law.

Your Rights and Choices

Depending on where you live and subject to applicable legal conditions and limitations, you may have some or all of the following rights.

Right of Access

You may have the right to request confirmation of whether we process personal data about you and to receive access to that data.

Right to Rectification

You may have the right to request that inaccurate personal data be corrected and incomplete information be completed.

Right to Erasure

You may have the right to request the deletion of personal data in certain circumstances.

This right does not apply where continued processing is required by law or is necessary for another legally permitted purpose.

Right to Restriction

You may have the right to request that we restrict the processing of your personal data in certain circumstances.

Right to Data Portability

You may have the right to receive certain personal data in a structured, commonly used and machine-readable format and, where technically feasible, request that it be transferred to another controller.

Right to Object

You may have the right to object to processing based on our legitimate interests.

You have the right to object at any time to the processing of your personal data for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

Marketing Preferences

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.

We may still send communications that are necessary to manage your account, process orders, provide delivery information or respond to customer service requests.

Right to Lodge a Complaint

You have the right to lodge a complaint with the data protection authority responsible for your place of residence or work, or the place where you believe an infringement occurred.

As Kungberg is based in Sweden, you may contact the Swedish Authority for Privacy Protection — Integritetsskyddsmyndigheten (IMY).

Exercising Your Rights

You can exercise your rights by contacting us using the details provided below.

We may need to verify your identity before processing a request. We will request only the information reasonably necessary to complete the verification.

Where permitted by applicable law, you may appoint an authorised representative to submit a request on your behalf. We may require evidence that the representative has authority to act for you and may also ask you to verify your identity directly with us.

We will respond within the period required by applicable law.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we process your personal data, please contact us so that we can investigate and attempt to resolve the matter.

If you are dissatisfied with our response, you may have the right to lodge a complaint with IMY or another competent data protection authority.

You may also have the right to seek a judicial remedy in accordance with applicable law.

International Transfers

Your personal data may be transferred to, stored in or processed in countries outside the country in which you live.

Where personal data is transferred outside the European Economic Area or the United Kingdom, we will use an appropriate transfer mechanism where required by law.

Such mechanisms may include:

• An adequacy decision issued by the European Commission or the relevant UK authority

• The European Commission’s Standard Contractual Clauses

• The UK International Data Transfer Agreement or UK Addendum

• Another legally recognised transfer mechanism

You may contact us for additional information about the safeguards used for relevant international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our practices

• The Services

• Shopify’s features

• Legal or regulatory requirements

• Operational or security requirements

We will publish the revised Privacy Policy on this website and update the “Last updated” date.

Where required by law, we will provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices or the personal data we hold about you, or if you wish to exercise one of your rights, please contact us at:

Email: contact@kungbergofsweden.com

Postal address:
Kungberg
Morgonvägen 1 H
655 92 Karlstad
Sweden

For the purposes of applicable data protection law, Kungberg is the controller of the personal data described in this Privacy Policy.